Binance founder and former CEO Changpeng Zhao (CZ) has introduced a new way for people to message him directly, but it’s not free.
The feature, called “Pay to Reach,” allows users to send messages to CZ through the platform ReachMe.io by paying with Binance’s BNB token. He announced it earlier this month on Binance Square, saying it would help him manage the flood of messages he receives daily.
At first, CZ set the price at 0.04 BNB per message, but he quickly raised it to 0.1 BNB and later to 0.2 BNB, after receiving too many spam messages.
“I was spammed at the initial price to 0.04 BNB ($24) per message, “yo”, “how was your dinner”, “check out this meme coin”, “which CA?”. I can’t reply to these types of messages. Please don’t waste your money like that.,” he posted on X (formerly Twitter). He explained that he wants to find the right price so that he receives only about 10 messages per day.
If someone pays to message CZ, they are guaranteed a response within five days. If he doesn’t reply, they get 50% of their money back. But CZ isn’t the only one using this system; more than 70 Key Opinion Leaders (KOLs) have also joined ReachMe.io. They’ve set their own message prices, ranging from 0.01 to 0.2 BNB, allowing people to reach other influential figures in the crypto world.
CZ explained that the idea behind Pay to Reach is to reduce spam and make conversations more meaningful. He said platforms like LinkedIn and X allow direct messages, but because they are free, they get overloaded with random or low-quality messages.
Shortly after Pay to Reach was launched, Binance’s BNB token saw a 2.5% price increase to $643. However, the price is now trades for $636.
At the same time, ReachMe.io warned users that it does not have an official token and urged them to be cautious of scams. “ReachMe.io does not have an official token! Please all stay safe out there,” the platform stated.
CZ also said that all the BNB he earns from Pay to Reach will be donated to charity. Some people think this is a smart way to manage communication, while others feel it makes it harder for regular people to reach big names in crypto.
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