Quick Summary
- Binance Pay integrates with Brazil’s Pix system for real-time crypto-to-fiat payments.
- Over 174 million Brazilians can now use crypto for daily transactions.
- Brazil ranks 6th globally in crypto adoption, with 17.5% ownership.
- Bhutan partners with Binance Pay to launch crypto-based tourism payments.
- Binance leaders call these moves ‘revolutionary’ and ‘milestones’ for crypto adoption.
Binance Pay + Pix: A Game Changer in Brazil
Binance has taken a significant step in promoting mainstream crypto adoption by integrating Binance Pay with Brazil’s national Pix system, enabling users to convert digital assets into Brazilian reais and pay any Pix-compatible merchant or account — instantly.
Pix, developed by Brazil’s Central Bank and launched in 2020, is already a national favorite, used by 76.4% of the population and handling over 6 billion transactions monthly. Now, it welcomes crypto into its ecosystem.
“This is a significant milestone for crypto adoption in Brazil. For the first time, Binance Pay is fully integrated into a national payment system,” said Guilherme Nazar, Binance’s VP for Latin America.
“It allows users to spend crypto in the same seamless way they use Pix daily — quickly, safely, and without complications.”
The integration supports 100+ cryptocurrencies, making crypto more accessible and practical for everyday use in one of the world’s most crypto-forward nations.
Binance CEO: A “Revolutionary Step” for Financial Inclusion
Binance CEO Richard Teng praised the integration, stating:
“This synergy empowers users with real-time transactions and drives financial inclusion to new heights.”
Brazil is currently the sixth-largest crypto market globally, with a 17.5% crypto ownership rate, according to Triple-A. A separate Binance survey found 42% of investors in Brazil already hold digital assets, rivaling traditional investments like stocks and mutual funds.
This isn’t Brazil’s first crypto headline this year — in April, the country also became the first to launch an XRP spot ETF, further cementing its position as a crypto innovation leader.
Bhutan Embraces Crypto for Tourism with Binance Pay
In a separate but equally exciting development, Bhutan has teamed up with Binance Pay and DK Bank to enable tourists to pay for nearly all travel expenses using crypto.
From flights and hotels to visa fees and local purchases, visitors can now transact using over 100 digital currencies via QR codes. Payments are instantly converted into the local currency by DK Bank, removing the need for cash exchanges or international banking.
Over 100 local businesses, including rural artisans, have joined the platform — making crypto-powered tourism a reality even in Bhutan’s most remote corners.
Conclusion
Binance Pay’s integrations in Brazil and Bhutan mark a major stride toward mainstream crypto utility. By embedding crypto into everyday systems — whether for groceries in São Paulo or souvenirs in Thimphu — Binance is leading the charge toward a truly global, digital financial future.