Quick Summary
- FIFA teams up with Avalanche to launch its own layer-1 blockchain – the FIFA Blockchain.
- Built using Avalanche’s tech, known for speed, flexibility, and security.
- Aims to power digital collectibles, fan experiences, and more for billions of global fans.
- Avalanche’s latest upgrade, Avalanche9000, is a major reason for the collaboration.
- This isn’t FIFA’s first blockchain move – they previously partnered with Algorand for a 2022 World Cup NFT drop.
- FIFA is shifting to EVM-compatible blockchains, aligning with Avalanche’s capabilities.
A Bold Step into the Future of Fan Engagement
FIFA, the world’s top football authority, has officially announced the launch of its own custom blockchain—the FIFA Blockchain—in partnership with Avalanche. This new layer-1 blockchain is designed to unlock next-gen digital experiences and collectibles for football fans across the globe.
Why Avalanche?
Avalanche, a leader in customizable blockchain solutions, recently launched Avalanche9000, a major upgrade aimed at attracting developers and simplifying custom chain creation. FIFA’s decision to build on Avalanche reinforces confidence in its performance and scalability.
“Avalanche is designed for enterprises and organizations looking to build custom, high-performance blockchain solutions. FIFA’s decision to launch its L1 on Avalanche is a testament to our technology’s ability to support global-scale applications with speed, flexibility, and security,”
— John Nahas, Chief Business Officer, Ava Labs
From NFTs to Full-On Blockchain Strategy
This isn’t FIFA’s first blockchain venture. Before the Qatar 2022 World Cup, FIFA launched an NFT collection on Algorand. Earlier in 2025, they announced plans to move future NFT efforts to an Ethereum Virtual Machine (EVM)-compatible blockchain—a perfect match with Avalanche’s architecture.
Despite the waning NFT hype post-crypto winter, FIFA’s continued investment in blockchain signals long-term value and interest from major global brands.
What’s Next?
So far, FIFA has launched a World Cup NFT collection and a digital collectibles marketplace. While no additional projects have been revealed yet, the creation of their own blockchain hints at much more to come—from exclusive digital assets to interactive fan experiences.
Stay tuned—FIFA might just redefine how we experience football in the digital age.
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