GameStop Finally Adopts Bitcoin Strategy Amid Policy Change

American video electronics and gaming merchandise retailer GameStop is set to add Bitcoin to its balance sheet.

Following the success of Strategy, formerly MicroStrategy, more and more firms are jumping on the Bitcoin treasury strategy bandwagon. The latest to confirm plans to do so is the popular video game retailer GameStop.
An Investment Policy Update to Welcome Bitcoin
GameStop is set to add Bitcoin to its balance sheet. The firm disclosed this in an investment policy update released alongside its fourth-quarter earnings report on Tuesday, March 25.

Specifically, GameStop asserted that its board had unanimously approved an investment policy update to add Bitcoin as a treasury asset. Its Q4 earnings report further noted that the recent investment policy update also included dollar stablecoins.

GameStop did not disclose how much of its cash reserve it intended to invest in Bitcoin. However, the firm reported having $4.75 billion in cash as of February 1.

The firm’s recent investment policy update confirms nearly two months of speculation. GameStop CEO Ryan Cohen first sparked speculation with a photo alongside Strategy Chairman and notorious Bitcoin evangelist Michael Saylor in February 2025. Days later, a CNBC report disclosed that the firm was considering adding Bitcoin and other cryptocurrencies to its balance sheet. 

In the same month, Cohen also confirmed receipt of a letter from the asset management firm Strive, urging GameStop to use most of its cash reserves to buy Bitcoin.

Following Tuesday’s update, Strategy’s Saylor took to X to welcome Cohen and GameStop to “team Bitcoin.”

Welcome to Team Bitcoin, @RyanCohen. $GME pic.twitter.com/ldGh7my9WM

— Michael Saylor (@saylor) March 25, 2025

GameStop’s share price is up 11% pre-market, trading as high as $28 in response to its Bitcoin strategy pivot.    

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