“Hawk Tuah Girl” Walks Free as SEC Drops Crypto Investigation

Haliey Welch, known as the “Hawk Tuah Girl” from a viral internet video, is no longer under investigation by the U.S. Securities and Exchange Commission (SEC). The agency had been looking into HAWK, a crypto project based on her catchphrase. 

However, after months of legal scrutiny, Welch confirmed that regulators have decided not to take action against her.  

Hawk Tuah Girl Corporate with Authorities, Cut Crypto Ties 

TikTok star Welch said she worked closely with attorneys and authorities throughout the investigation, and now that process is over. Her attorney, James Sallah, added that the SEC did not find any wrongdoing on her part and would not impose any penalties or restrictions. Welch remains free to engage in crypto-related activities if she chooses.  

While Welch is clear, the project’s creators are still facing legal trouble. They are being sued for negligence, alleging that they launched the token without following proper regulations. 

Sources close to Welch say she has cut ties with the company that managed the project and will no longer be involved. Meanwhile, Welch used the attention on her to launch her ventures, including a podcast called Talk Tuah. 

Reports suggest a documentary about the Hawk Tuah phenomenon is also in the works. Despite the crypto project controversy, Welch appears ready to move on. 

The Rise and Fall of the Hawk Tuah Coin  

HAWK, a memecoin launched on the Solana blockchain, was initially celebrated as a promising digital asset. The digital asset quickly became popular as Welch’s online persona backed it. Investors poured money into the token, driving its value to nearly $500 million in market capitalization. 

However, the hype was short-lived. HAWK’s value plummeted to around $3 million within days of its launch in early December, leaving many investors with huge losses.  The collapse raised suspicions of foul play. Many suggested that some insiders had pocketed large sums at the expense of everyday investors. 

As the coin’s value crashed, speculation grew that HAWK was simply a pump-and-dump scheme. The HAWK token saga highlights the risks of celebrities promoting crypto assets. 

A Broader Shift in Crypto Regulation  

The Hawk Tuah coin is just one of several cryptocurrency investigations the SEC abandoned. Regulators have also dropped cases against big companies like Crypto.com, Coinbase, Ripple, and Immutable.  

This shift in enforcement came after the resignation of SEC Chair Gary Gensler, who was appointed under the Biden administration. With President Donald Trump back in office, the regulatory environment has become more favorable towards the crypto industry. 

This came as President Trump pledged to make America a crypto hub and even promised to create a Bitcoin reserve during his presidential campaign in 2024.

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