How Julian Hosp Built Cake DeFi and Overcame Challenges

Julian Hosp

  • Julian Hosp transitioned from sports and medicine to crypto entrepreneurship, founding Cake DeFi and later navigating internal conflicts within the company.
  • Beyond crypto, Julian educates through books, conferences, and YouTube while balancing family life and his passion for kite surfing.

Julian Hosp made a smooth transition from sports to the tech industry. Born on February 3, 1986, in Austria, he first pursued basketball before turning to professional kitesurfing. Who would have guessed that his route in life would bring him to be among the significant players in the crypto space?

Julian used to play basketball in the Austrian Bundesliga League and even relocated to America to advance his profession. In the world of basketball, nevertheless, his dream did not follow plan. Not demoralized, he discovered a new love in extreme sports. He made it into the top 15 best kitesurfers worldwide in ten years. Actually, he penned a manual on the sport.

But life is dynamic. Sometimes we have to make big decisions, and Julian decided to leave the world of sports to pursue something bigger.

Julian Hosp: Choosing Entrepreneurship Over Medicine

Although many people aspire to be doctors, Julian decided to leave the profession after finishing his studies at the Medical University of Innsbruck in 2012. There was reason behind his choice. For him, the world of business presented greater obstacles and fascination.

Shortly following his graduation, he relocated to Hong Kong and started his first crypto company in 2015. The business expanded quickly in a little period to reach $80 million in 2019. Although many individuals remained dubious about the possibilities of cryptocurrency, Julian saw a great opportunity in it.

However, success in the corporate world is not always guaranteed. Among the difficulties he encountered were variations in vision with his business partners. Eventually he abandoned his previous company and decided to start something more in accordance with his goal.

Building Cake DeFi: A Promising Start with Challenges Ahead

Julian started Cake DeFi (now Bake) in 2019, a platform allowing users to make money off of their crypto holdings. Rising quickly and among the top platforms in this industry, Cake DeFi developed with a more user-friendly idea.

Still, this road towards achievement was not always clear-cut. December 2023 saw internal strife inside the company. To split the business, CTO U-Zyn Chua, co-founder of Cake DeFi, sued.

The conflict between the two founders persisted for rather some years until it at least peaked in May 2024. After selling all of his shares, Chua decided to depart the company, therefore ending the internal strife endangering the company’s continuity.

Educator, Author, and Crypto Advocate

Julian is quite active in disseminating knowledge outside of the crypto space. A frequent speaker at many international conferences, he has authored numerous best-selling books on blockchain and cryptocurrency. Actually, his personal YouTube channel, with hundreds of thousands of followers, regularly offers education.

He also is a husband and father of three kids. He still finds time for his family and his old pastime, kite surfing, even if he is occupied with business and the crypto space.

 

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