KULR Technology Group, a thermal management solution firm, has increased its Bitcoin holdings by investing an additional $5 million.
According to a blog post, the investment brings its total Bitcoin investments to $65 million. The company now owns 668.3 BTC, purchasing the latest bitcoins at an average price of $88,824 each, including fees and costs.
KULR Bold Commitment to Bitcoin Treasury Strategy
KULR’s recent purchase is part of its Bitcoin treasury strategy, which it first shared in December 2024. The company has decided to put up to 90% of its extra cash reserves into Bitcoin. This strategy shows that KULR believes Bitcoin is a good long-term investment and a way to protect against inflation.
Meanwhile, KULR has used its extra cash and At-The-Market (ATM) equity program to grow its assets while keeping its financial options open.
This strategy has helped the company achieve a remarkable Bitcoin yield of 181.1% this year. Notably, KULR’s aggressive buying acquisition positions it among the growing number of public companies using cryptocurrency to manage their finances.
KULR Technology Doubles Down on BTC
Last month, the firm added 100 BTC to its holdings, spending $10.4 million at an average price of $103,905 per BTC.
KULR makes cooling technology to keep lithium-ion batteries and energy systems safe and efficient. The company is also following the steps of Strategy, formerly MicroStrategy, by using Bitcoin as a backup asset.
Recall that the intelligence software firm’s BTC treasury stood at $471,107 after adding 10,107 BTC to its holdings in January. KULR relies on a key performance metric called BTC Yield to measure the success of its Bitcoin investment.
This shows how the company’s Bitcoin holdings compare to its total shares over time. It also measures the percentage change in this ratio.
Institutional Bitcoin Adoption on the Rise
It is worth noting that several companies are adding Bitcoin to their balance sheets. Last month, Strategy acquired 7,633 BTC for $742.4 million, averaging $97,255 per Bitcoin. So far in 2025, Strategy has achieved a notable 4.1% Bitcoin yield year-to-date (YTD). The latest purchase brought Strategy’s total Bitcoin holdings to 478,740 BTC.
The Virginia-based firm plans to raise $563 million through a Perpetual Strike Preferred Stock (STRK) offering. The Nasdaq-listed company announced it will issue 7.3 million STRK shares at $80 each. As usual, all the profits will be funneled into buying more Bitcoin and other corporate purposes.
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