Summary:
- Paris-based luxury jeweler Messika now accepts cryptocurrency payments.
- Available across all boutiques in Europe, the US, and online.
- Payment supported through a partnership with crypto payment provider Lunu.
- Accepted cryptocurrencies include BTC, ETH, USDT, and SOL.
- No transaction fees; payments made through QR code scanning.
- Part of a growing trend among high-end brands embracing digital finance.
- Aligns with the future of luxury commerce through flexibility and innovation.
Messika Introduces Crypto Payments for a Seamless Luxury Experience
In a bold move redefining the future of luxury shopping, Parisian jewelry brand Messika has announced the integration of cryptocurrency payments across its physical boutiques in Europe and the United States, as well as on its e-commerce platforms. This development marks a significant leap in how luxury brands are responding to evolving customer preferences in the digital era.
By partnering with Lunu, a leading crypto payment provider, Messika now allows customers to pay using Bitcoin (BTC), Ethereum (ETH), Tether (USDT), and Solana (SOL). The integration ensures that the crypto assets are converted instantly into local currencies at competitive market rates, removing the volatility barrier often associated with crypto transactions.
A Smooth, Fee-Free Checkout Experience
One of the most attractive features of this new payment method is its ease and efficiency. Customers can now complete their purchases by simply scanning a QR code, making the checkout process seamless both in-store and online. Importantly, no transaction fees are charged—positioning this as a convenient and cost-effective option for crypto-savvy shoppers.
Nicolas Zanelli, Chief Financial Officer of Messika, explained,
“We have placed the integrated payment solution of Lunu over all our e-commerce sites and boutiques. And, the payment process, either in-store or online, allows for accepting payment in cryptocurrency.”
Luxury Retail Meets Digital Innovation
Messika’s adoption of crypto is part of a larger shift among high-end brands embracing digital finance. Companies such as Farfetch, Off-White, and Palm Angels have also opened their doors to crypto payments, responding to a growing base of tech-forward, global consumers seeking both exclusivity and innovation.
This move not only enhances the brand’s global reach but also positions Messika as a pioneer in modern luxury commerce, effectively combining its commitment to craftsmanship with cutting-edge financial technology.
Artem Shaginyan, Founder of Lunu, commented on the significance of the collaboration:
“The growing world of crypto adoption signals a transformative moment in global finance. The collaboration with Messika lines up perfectly with the mission of making crypto payments more accessible and secure.”
The Rise of Crypto in Luxury Markets
As of now, more than 15,000 businesses globally accept Bitcoin, with the majority based in the United States. Major names like Apple, Christian Dior, Disney, Nike, and Ray-Ban have already incorporated crypto into their payment ecosystems, recognizing its growing influence.
Experts believe that the continued adoption of crypto is inevitable as people increasingly recognize its potential to revolutionize commerce. Messika’s step forward is not just a payment innovation—it’s a signal that luxury retail is evolving to meet the expectations of a new generation of customers.