Quick Summary
- Méliuz, a Brazilian stock market-listed payments firm, plans to invest 150 million BRL (~$26.5 million) in Bitcoin.
- This follows its initial BTC purchase of $28.5 million, making it Brazil’s first publicly listed Bitcoin treasury company.
- The company is exploring fundraising options, including issuing shares or convertible debt.
- BTG Pactual will coordinate the fundraising and future BTC acquisitions.
- Méliuz currently holds 320.2 BTC in its treasury.
Méliuz Expands Bitcoin Strategy
Brazilian fintech player Méliuz (CASH3) is stepping deeper into the world of crypto. After a bold initial purchase of BTC worth nearly $28.5 million, the company has revealed plans to raise an additional 150 million BRL (~$26.5 million) to continue building its Bitcoin treasury.
This move cements Méliuz’s position as the first stock market-listed company in Brazil to officially adopt Bitcoin as part of its treasury strategy.
Raising Capital for Crypto
To fund this next phase, Méliuz is evaluating multiple fundraising avenues. According to CEO Israel Salmen, the company is considering an “issuance of shares or convertible debt” to secure the capital needed for further BTC acquisitions.
The firm is working closely with BTG Pactual, a prominent São Paulo-based investment bank, which will serve as the coordinator once funds are in place.
Director of Investor Relations, Marcio Loures Penna, added that Méliuz might issue financial assets “representing debt securities,” either convertible or non-convertible. A primary public offering with potential subscription bonuses is also on the table.
Méliuz (CASH3) share prices on the Brazilian B3 exchange over the past six months. (Source: Google Finance)
Bitcoin Commitment, But With Caution
While Méliuz remains committed to growing its Bitcoin holdings, it’s not rushing the process. The company emphasized that plans are still under evaluation and no specific timeline has been set for the next purchase.
However, Penna assured stakeholders:
“Méliuz will keep its shareholders and the market informed of any news,”
and confirmed that all actions will be “in line with best corporate governance practices and applicable regulations.”
A Fintech with Vision
Founded in 2011, Méliuz is best known for its cashback services, vouchers, and its credit card offerings. The company went public with a $103 million IPO on Brazil’s B3 exchange in 2020.
As crypto gains traction in corporate finance, Méliuz’s strategic pivot to Bitcoin could signal a trend among innovative firms in Latin America—and beyond.
Stay tuned for more updates as Méliuz leads the charge into corporate Bitcoin adoption in Brazil.