Metaplanet, the Tokyo-based Bitcoin-stacking firm, has appointed Eric Trump, the son of US President Donald Trump, to its newly formed strategic board of advisers. The move aims to accelerate the firm’s mission of becoming a global leader in the Bitcoin economy.
On March 21, the company’s CEO Simon Gerovich praised Trump’s business expertise and growing influence in the crypto space. “His business acumen, love of the Bitcoin community, and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies,” Gerovich stated.
Trump’s appointment is part of Metaplanet’s broader strategy to assemble a board of influential figures committed to advancing Bitcoin adoption worldwide. The company believes that his experience in real estate, finance, and brand development will offer valuable insights as it expands its crypto holdings.
Following the announcement, Metaplanet shares surged 17.8% on the Tokyo Stock Exchange, climbing to 4,730 Japanese yen ($31.74) within the first 80 minutes of trading, according to Google Finance data.
On Track to Boost Bitcoin Reserves
Metaplanet is aggressively building its Bitcoin reserves as part of its expansion plan. The company currently holds 3,050 BTC, valued at approximately $4.1 billion, making it the 12th largest corporate Bitcoin holder, based on BitBo’s BitcoinTreasuries.NET data.
The firm has set an ambitious target of amassing 21,000 BTC by the end of 2026. So far in 2025, it has added 1,288 Bitcoin to its treasury — a significant uptick from 2024’s accumulation rate, though still slightly behind the pace needed to hit its goal.
Metaplanet has been deploying various financial instruments to strengthen its Bitcoin portfolio since making its first BTC purchase on April 23, 2024.
Trump’s Expanding Crypto Footprint
Eric Trump’s appointment adds further crypto credibility to Metaplanet, given his growing involvement in the sector. He has been a key figure in the Trump family’s World Liberty Financial platform, which recently completed its second token sale in March 2025, raising total funding to $550 million.
According to Arkham Intelligence, the platform currently holds $80.8 million in crypto assets. Trump also revealed his personal crypto portfolio includes Bitcoin, Ether, Solana, and Sui, signaling his deepening commitment to the digital asset space.
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