Metaplanet Buys 1,004 BTC Using Zero-Coupon Bonds, Total Holdings Reach 7,800 BTC

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Key Highlights:

  • Metaplanet acquires 1,004 BTC for $104.3 million, increasing total holdings to 7,800 BTC
  • Funding via zero-coupon bond sales avoids shareholder dilution
  • Average purchase price around $103,873 per BTC, with overall BTC treasury valued at $812 million
  • CEO Simon Gerovich highlights market undervaluation of Bitcoin treasury firms
  • Metaplanet’s stock up 1,700% since mid-2024, aiming for 10,000 BTC by end of 2026
  • Bitcoin price surges past $105,000 amid strong global market momentum

Metaplanet’s Strategic Bitcoin Accumulation

Tokyo-listed Metaplanet has made headlines with its latest Bitcoin purchase—1,004 BTC valued at $104.3 million—bringing its total Bitcoin holdings to 7,800 BTC. This positions the company among the world’s top Bitcoin treasury holders, underlining its bold pivot from hospitality to crypto investments.

The acquisition, executed at an average price of approximately $103,873 per Bitcoin, reflects Metaplanet’s strong conviction in Bitcoin’s future value. Unlike many firms that risk shareholder dilution to fund purchases, Metaplanet employs an innovative zero-coupon bond issuance strategy to raise capital efficiently.

Bond Issuance: Fueling Growth Without Dilution

Metaplanet’s use of zero-interest bonds to fund its Bitcoin accumulation is a smart financial maneuver inspired by industry leaders like MicroStrategy. Recently, the company issued its 13th series of ordinary bonds, raising $25 million to continue expanding its BTC reserves.

This approach has allowed Metaplanet to build a Bitcoin treasury worth roughly $812 million, with an average cost basis of $91,343 per BTC. Meanwhile, the company’s stock has soared over 1,700% since mid-2024, including a 51% increase in 2025 alone.

CEO Simon Gerovich on Market Perception

At the Bitcoin for Corporations 2025 event, CEO Simon Gerovich shared his thoughts on the current market landscape:
“The market has yet to develop the right tools to price the real value of our holdings.”

Gerovich emphasized that despite Metaplanet’s impressive growth and a year-to-date Bitcoin yield exceeding 189%, traditional finance still underestimates the worth of Bitcoin treasury firms.

Market Momentum and Future Outlook

Bitcoin’s recent rally, pushing prices beyond $105,000, is supported by optimistic global factors such as improved US-China trade relations. Major Bitcoin “whales” like Metaplanet are actively increasing their positions, signaling strong confidence in continued growth.

Financial analyst Joe Consorti points to a correlation between Bitcoin’s price trends and global money supply dynamics, suggesting the upward momentum could last.

With an ambitious target to hold 10,000 BTC by the end of 2026, Metaplanet has already surpassed El Salvador in Bitcoin reserves and aims to rival major crypto companies like Coinbase and Block Inc.


In summary, Metaplanet’s innovative bond-funded Bitcoin buying spree demonstrates both financial savvy and firm confidence in crypto’s long-term potential — a move that’s capturing investor attention and shaking up the Bitcoin treasury landscape.

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