Quick Summary
- EVEN is one of the fastest-growing direct-to-fan music platforms that onboards 50,000+ artists per week.
- It is developed on AvaCloud architecture of Avalanche which permits scaling and affordable blockchain incorporation.
- Hit by the best artists such as J. Cole, LaRussell, 6LACK, and Smino.
- Artists receive immediate payment, release timing, and compensation of higher income, in comparison with traditional sources.
- On EVEN, one fan = one sale, as compared to 1,250+ streams on other platforms to earn the same amount of money.
- Platform aspires to acquire more than 2 million artists towards the end of 2020.
- The official first superfan platform as awarded by Luminate (Billboard).
Direct-to-Fan: The Next Music Distribution
There is paradigm shift in the music industry and EVEN is leading. EVEN was built so that any rapper who produces a song can promote his/her name, share his/her music and earn money out of his/her fans. Artists connect with fans directly and are able to take home their money immediately and they do not rely on streaming sites and intermediaries anymore.
“We created EVEN with a mission to put power and profit back in the hands of artists so that they can own the moment and sell on their terms. Through the establishment of a parallel economy, combined with streaming, we enable creators as well as superfans.”
— Mag Rodriguez, the CEO of EVEN
Avalanche Power Scale and Speed
To respond to the fast growth rates, EVEN resorted to the use of AvaCloud of Avalanche, a fully managed blockchain infrastructure. This collaboration allows ensuring these factors as speed, cost-friendliness, and uncompromised scalability, which are the main ingredients of such a platform, which should serve 2M+ artists by the end of the year.
“Their model is a good illustration of Avalanche application on the real world consumer applications.”
— John Nahas, the VP of Business Development, Ava Labs
Data, Access and Control, More than Music
EVEN moves beyond distribution with the help of AvaCloud. Artists get:
- Visible revenue capture
- Fine content on token-gate access
- Fan analytics to smarter growth strategies
This allows creators to develop stronger, more intimate relationships with their fans and develop sustainability to their careers.
Shifting the Charts — Changing the Charts Literally
Due to the official acknowledgement by Luminate, the company behind the Billboard charts, EVEN enables superfan responses to influence the position in the charts the way music success is traditionally evaluated.
Final Note: A New Age of Independent Music
EVEN is not only a platform, it is a movement in the direction of artistic empowerment. Having blockchain technology as its center-piece and a clear mission statement, it is transforming the way music can be shared, monitored, and played.
The future of music is based on direct, personable and onchain which is now here with EVEN.