Summary:
- Trump Organization files for a new trademark with the USPTO for the name “TRUMP.”
- The application includes plans for a virtual world, branded products, and training programs.
- Virtual offerings will include TRUMP-branded apparel, a restaurant, and a digital marketplace.
- The trademark filing signals interest in the metaverse and digital economy.
In a move that signals its interest in the digital frontier, the Trump Organization has filed a trademark application for the name “TRUMP” with the United States Patent and Trademark Office (USPTO). The filing, made on February 24, 2025, reveals ambitious plans for a range of virtual products and services under the Trump brand, indicating the company’s intent to tap into the growing metaverse and digital economy.
A Virtual World with Trump’s Signature Touch
According to the filing, the Trump Organization plans to create a virtual world where users can engage with TRUMP-branded digital products and services. The metaverse experience would include virtual versions of the iconic TRUMP apparel—such as clothing, shoes, and hats—allowing users to showcase their personal style in a digital space. Additionally, a TRUMP-branded restaurant is part of the vision, offering an immersive dining experience for visitors in the virtual environment.
Digital Training and Educational Programs
Beyond fashion and food, the Trump virtual world will also feature educational and training opportunities. These programs will cover various fields such as public service, business, fundraising, real estate, construction, and hospitality. The aim is to create a platform where users can develop valuable skills while interacting in an immersive virtual setting.
A Marketplace Powered by NFTs
One of the most intriguing elements of this filing is the introduction of a digital marketplace. This marketplace will enable users to trade digital goods and cryptocurrencies, but with a key twist: the content will be exclusively authorized by Donald Trump, the 45th and 47th President of the United States. Furthermore, the digital assets and transactions within the marketplace will be authenticated using NFTs, ensuring a secure and unique digital experience for all participants.
A Glimpse into the Future of the Digital Economy
While it remains unclear when exactly the Trump-branded virtual world will launch, this trademark filing demonstrates the company’s strategic interest in capitalizing on the metaverse and the expanding digital economy. As industries from entertainment to retail increasingly embrace virtual spaces, the Trump Organization’s plans suggest that it is positioning itself to be a significant player in the virtual economy of the future.
This move reflects the broader trend of traditional businesses venturing into digital and immersive experiences, hoping to capture a new generation of consumers who are increasingly spending their time in virtual environments. The future of the Trump Organization in the metaverse is yet to be fully revealed, but it is clear that they are preparing to make their mark on the digital frontier.