Summary:
- Trump Media & Technology Group (TMTG) may launch a digital wallet and utility token.
- The token would support a rewards program and pay for Truth+ subscriptions.
- CEO Devin Nunes shared the news in a shareholder letter.
- The project aligns with TMTG’s broader push into digital assets.
- The company has previously announced Truth.fi and partnerships with Crypto.com.
- SEC’s recent leadership changes signal a friendlier stance toward crypto ventures.
Truth+ Considers Crypto Expansion with Utility Token
Trump Media & Technology Group (TMTG), the parent company of Truth Social and the streaming platform Truth+, is reportedly exploring the integration of a digital wallet and utility token as part of its growth strategy. The plans were revealed in a shareholder letter by CEO and chairman Devin Nunes, just ahead of the company’s annual meeting.
According to Nunes, the proposed utility token would support a new rewards program and could initially be used to pay for subscriptions to the Truth+ platform. Over time, it may expand its use across other services within the Truth ecosystem. While the company stopped short of calling the token a cryptocurrency, the language used in the letter closely mirrors terminology from the crypto space, signaling a clear intent to lean into blockchain-style digital assets.
A Broader Crypto Ambition
This move is not TMTG’s first step into digital finance. Earlier this year, the company launched Truth.fi, a fintech division aimed at investing in Bitcoin and other cryptocurrencies. TMTG has also partnered with Crypto.com to develop crypto-focused exchange-traded funds (ETFs), adding another layer to its growing digital asset portfolio.
The company’s push into crypto includes a wide range of initiatives linked to Donald Trump and his allies. These range from NFTs and memecoins to Bitcoin mining operations, a DeFi platform dubbed World Liberty Financial, and even a Trump-themed real estate video game currently in development.
Aligning with a Pro-Crypto Agenda
The expansion comes at a time when the Trump administration is actively advancing a crypto-friendly regulatory environment. Since retaking office, Trump has approved the formation of a strategic digital asset reserve, advocated for stablecoin legislation, and rolled back regulatory enforcement on various crypto projects.
Adding to this shift, Paul Atkins was recently sworn in as Chairman of the SEC. His leadership has already had an impact on the regulatory landscape. Under Atkins, the SEC has withdrawn or delayed several high-profile cases, including dropping lawsuits against Coinbase and Cumberland DRW, and closing investigations into Uniswap Labs and CyberKongz without enforcement action.
A Future-Forward Strategy
With its public listing in March 2024 and a peak valuation of nearly $8 billion (currently around $5.5 billion), TMTG continues to draw attention for its ambitious ventures despite modest revenue. The latest plans to incorporate crypto tools like a utility token and wallet underscore the company’s vision to build a broader, blockchain-aligned media and finance ecosystem.
CEO Devin Nunes’s remarks highlight the company’s strategic direction: “The proposed utility token would be part of a rewards program and could initially be used to pay for subscriptions to Truth+.”
As TMTG expands its footprint in the digital space, its crypto initiatives signal both a political and financial statement—positioning the company at the intersection of media, technology, and decentralized finance.