Quick Summary
- VeChain welcomes Anthony Day as its new Global Marketing Director.
- Day brings experience from IBM, Deloitte, and Parity Technologies.
- Formerly Head of Strategy & Marketing at Midnight, a data-protection blockchain.
- Tasked with expanding VeChain’s global marketing efforts, especially outside the crypto-native space.
- Joins at a critical time as VeChain pushes the VeBetter platform, focused on sustainability and real-world impact.
A Strategic Addition to Drive Growth
Enterprise-focused blockchain platform VeChain has taken a significant leap forward by appointing Anthony Day as its new Marketing Director. The announcement, made on Friday, highlights VeChain’s ongoing mission to scale its influence beyond the crypto community and into mainstream industries.
With a resume featuring leadership roles at IBM, Deloitte, and Parity Technologies, Day is a well-respected figure in both blockchain and enterprise tech. His most recent position was at Midnight, where he shaped the marketing and strategic vision for a privacy-first blockchain protocol.
Pushing the VeBetter Vision Forward
Day’s appointment comes as VeChain intensifies its efforts around the VeBetter platform—a decentralized application that enables the tokenization of real-world behaviors, especially in sectors like sustainability and corporate responsibility.
“Anthony’s appointment marks a turning point in VeChain’s evolution as we expand from tokenizing real-world assets to real-world actions,” said Sunny Lu, CEO and Co-founder of VeChain.
The VeBetter initiative is central to VeChain’s mission to create meaningful social and environmental impact by allowing individuals and organizations to measure, certify, and earn rewards for sustainable behaviors.
A Fresh Marketing Approach
In his new role, Day aims to elevate VeChain’s visibility and reach by crafting a marketing narrative that resonates with a global, enterprise-level audience.
“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market,” said Anthony Day.
“We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision goes further—allowing enterprises to build value from loyalty, sustainable actions, and community-led growth.”
Looking Ahead
With Anthony Day onboard, VeChain is set to strengthen its brand positioning and accelerate adoption among non-crypto users. The combination of blockchain expertise, enterprise strategy, and real-world utility puts the platform in a promising position for global growth.
Stay tuned as VeChain continues to reshape the conversation around blockchain and its real-world impact.