Quick Summary
- The Global Marketing Director is Anthony Day, and he will join VeChain.
- Day has the experience of working with IBM, Deloitte, and Parity Technologies.
- Previously Head of Strategy & Marketing at a blockchain focussing on data-protection, Midnight.
- In charge of making VeChain more widely-marketable outside the crypto-native context.
- Alliances at an opportune moment when VeChain promotes the VeBetter platform, emphasizing sustainability and actual influence.
A Strategic Alloy to Move Forward
Blockchain enterprise-focused company VeChain has made a major step and named Anthony Day its new Marketing Director. The move, which was announced on Friday, reveals that VeChain is continuing its pursuit to expand its impact to non-crypto circles as fully as possible.
Day has worked in leadership positions at IBM, Deloitte and Parity Technologies and is a respected voice in blockchain as well as enterprise technology. His latest endeavour was at Midnight, where he formulated the marketing and strategic vision of a privacy-first blockchain protocol.
Advancing the VeBetter Vision
The appointment of Day coincides with an increase in the activities of VeChain when it comes to VeBetter platform, a decentralized application that can tokenise real-world behaviours, primarily in areas such as sustainability, corporate responsibility.
Deliberating on the appointment of Anthony, Sunny Lu, the CEO and Co-founder of VeChain commented:
“The appointment of Anthony is a transition point in the development of VeChain, as we move beyond tokenization of real-world assets to real-world actions.”
The VeBetter project is the core of VeChain’s mission to make real social and environmental change through enabling people and organizations to measure, certify and gain rewards-based sustainable actions.
New Economic Model
Day is looking to change that in his new job, trying to increase the profile and access of VeChain by creating a marketing story that can be improved on a global, enterprise-wide level.
In reference to Anthony Day, the success achieved in relation to user-oriented decentralised applications is truly differentiated in the market by VeChain.
We are still witnessing how the industry expands on the basis of the existing financial assets tokenization, but VeChain has visions beyond that, enabling organizations to develop value through loyalty and sustainable activities and becoming community-led.
Looking Ahead
Now that VeChain has Anthony Day aboard, it is even going to enhance its brand positioning as well as quicken the adoption among the non-crypto users. Its ability to combine blockchain experience, corporate strategy and utility prove that the platform is in a good position to grow globally.
Keep on reading to see how VeChain will transform the discussion about blockchain and how it is practically affecting the world.