Quick Summary
- Twenty One positions itself as more than just a Bitcoin-holding company.
- CEO Jack Mallers emphasizes growth through Bitcoin-native business lines.
- The company aims to increase Bitcoin value per share, not just mirror Bitcoin’s price.
- Unlike ETFs or MicroStrategy, Twenty One operates as a full-fledged Bitcoin business.
- Plans include raising capital and building high-margin ventures rooted in Bitcoin.
A New Approach to Bitcoin Investment
Jack Mallers, the co-founder and CEO of Twenty One, recently declared the company as the “most pure play Bitcoin opportunity” available in today’s capital markets. Unlike traditional Bitcoin ETFs or holding companies, Twenty One is carving out a unique path—one that actively builds and innovates on top of the Bitcoin network rather than simply investing in it.
Beyond Holding: Growing Bitcoin Per Share
Mallers explained that Twenty One’s core focus is on growing the Bitcoin-per-share value. This means when an investor puts money into Twenty One, their investment is used to generate more Bitcoin-based value per share through active operations—not just tracking the price of Bitcoin.
“If you put a dollar into us, it goes further than a dollar into an ETF,” Mallers said.
The aim is to create a business that not only benefits from Bitcoin’s price appreciation but also adds value through operational excellence and strategic expansion.
An Operating Bitcoin Business, Not Just a Holding Company
Unlike companies such as MicroStrategy, which primarily hold Bitcoin as a treasury asset, Twenty One is positioning itself as a true operating business. Mallers emphasized that the company will raise capital across various markets—including equity and fixed income—to acquire more Bitcoin and invest in growth.
“Our goal is to be the ultimate vehicle for capital markets to participate in Bitcoin,” said Mallers.
This approach allows investors to benefit from both Bitcoin’s long-term potential and Twenty One’s business performance.
Bitcoin-First, Always
Another key distinction is Twenty One’s unwavering commitment to Bitcoin. Mallers made it clear that their focus is not diluted by stablecoins or other digital assets. He highlighted the foundational ethos of Bitcoin:
“Bitcoin is a neutral, censorship-resistant public utility. No stablecoin can say that.”
With this mindset, the company is building high-margin business lines that are Bitcoin-native and rooted in the principles of decentralization and trustlessness.
A Vision Anchored in Bitcoin’s Future
Everything about Twenty One—from its name and board to its leadership and strategy—is built around Bitcoin. Mallers concluded:
“It’s in our name, our board, our leadership—we’re a Bitcoin business through and through.”
Twenty One is not just another Bitcoin investment. It’s a bold attempt to shape the future of Bitcoin by becoming the go-to vehicle for investors who want more than passive exposure—they want to be part of building the Bitcoin economy.